iDiscover India (nee. Acorn in India)- Full rebrand to iDiscover India
- Initial brand roll out of brochure and website
Upton Court Grammar School- Research into Slough Grammar School's positioning against local schools before renaming Upton Court Grammar School
- Set up and facilitate focus groups with students, teachers, parents and parents from other local schools
- Identify brand values and creative brief for renaming and rebranding exercise
- Sourcing best value partners, covering own costs through savings elsewhere
- Assisted the school staff in rolling out the new brand name with launch strategies and building pride in the badge
Acorn Venture Ltd- Refreshing the brand identity and product portfolio
- Creating a new visual identity for the Acorn Adventure product range
- Lead generation campaigns with record-breaking results
- Project management of website rebuild & SEO programme
- Creating a suite of new sales tools
- Copywriting
- On-going marketing consultancy and mentoring
The Bushcraft Company- Marketing strategy & plan created
- Revised product architecture
- Brand guardian/design critique working with in-house designer
- Designing direct mail campaigns
- Copywriting
- Ongoing marketing mentoring & support
Contour Education- Brand creation
- Market research – focus groups, online surveys & telephone surveys
- Sales tool creation
- Newsletters
- Interim marketing management
World Challenge Compact- New product development strategy & business plan
- Market research (focus groups)
- Brand creation (including design)
- Product portfolio creation
- Collateral creation for launch
Handsam- Marketing strategy & plan created
- Revised product architecture
- Customer journey mapping
- Created initial sales tools (including design)
- New product launch and bespoke product specific website
The Umunthu Project- New brand creation (including design)
- New website project management
- Collateral creation for launch
The Icarus Trust- Created brand identity
- Working as part of a wider team, project managed build of bespoke website and database for this start up charity
World Challenge- Rebrand (including design)
- Marketing strategy and planning
- Interim management
- Brand guardian
- Direct mail campaign design
- Collateral creation (print and video)
Class Adventure- Created the initial re-brand (including design) from Prep-School Partnership
- Revised the product portfolio
AdventureQuest- Turnaround project of failing brand
- Business improvement plan
- Brand creation (including design)
- Sales & marketing strategy & execution
- Within 1 year, boosted sales by 50% and ‘intention to repeat’ rate from 23% to 92%.
The Challenger Trust- Supported this charity in project managing their new website design and initial content generation
HTI- Marketing strategy and planning
- Product portfolio review and creation
- Brochure copy & creation (in house designer)
- Web content overhaul & copywriting
- Organisational change to build a sales culture
- Marketing mentoring & support.
