The Ofsted Outstanding Slough Grammar School came to us with a specific brief and after a fascinating research and insights phase to inform the renaming and rebranding project, it will reopen after the summer break as Upton Court Grammar School.
The research was overwhelmingly conclusive that a name change would be a positive step for this already very successful state school and the students especially were central to the creative direction of the new logo. The school is located very close to historic Upton Court in the Upton region of Slough and it has even been previously named Upton Grammar School during its 100-year history. One of the influencing factors in the creative approach was to communicate the school’s heritage while also building in its strength, Grammar School values and its welcoming culture.
We look forward to seeing the brand being rolled out through the school from September and establish itself as part of the school’s exciting progression plans.